CG Financial Services
  • Williamston, MI, USA
  • Full Time

CG Financial Services is seeking an experienced Director of Marketing to join our team. As the Director of Marketing, you will play a crucial role in shaping and executing marketing strategies to enhance our brand presence, drive customer engagement, and support business growth. Your expertise will be vital in coordinating marketing efforts across different divisions while managing marketing systems and ensuring smooth implementation of our marketing initiatives.

Our ideal Director of Marketing has the following Core Values:

  • Thirst for Knowledge: You have a curious and creative mindset, always asking questions to build your expertise and knowledge.
  • Innovative Problem Solver: You propose solutions and have experience in leading a team, setting an example, and driving success through collaboration, effective communication, and follow-through on commitments.
  • Self-Motivated: You have a driven and proactive personality, result-oriented, and accepts challenges.
  • Authentic: Your personality is true, honest, and built on integrity. You create an atmosphere with no drama or politics.
  • Positively Impact People: You are always looking for ways to grow and develop your team, clients, community, and you strive for collective winning.
  • Organized and Process-Oriented with Financial Savvy: You have a deep understanding of financial principles and can use that knowledge to make data-driven decisions that drive business success. You also have a keen eye for detail and a knack for streamlining processes.

Roles and Responsibilities:

  1. Marketing Strategy Organization and Implementation:

- Develop, execute, and refine marketing strategies aligned with the company's overall goals and objectives.

- Collaborate with key stakeholders to identify target audiences, market trends, and competitive insights to implement effective marketing strategies.

- Monitor marketing campaigns' performance, conduct data analysis, and apply insights to optimize future initiatives.

  1. Coordinate Marketing Initiatives between Internal Team and Vendors:

- Work closely with internal teams, to align marketing efforts and ensure consistent brand messaging.

- Work with external vendors, agencies, and partners to develop and execute marketing campaigns, ensuring timely delivery and adherence to quality standards.

  1. Manage Full Marketing Calendar for All Divisions:

- Create and maintain a comprehensive marketing calendar that includes campaigns, events, and other marketing activities across all divisions.

- Effectively manage timelines, resources, and budgets to ensure successful execution of marketing plans.

  1. Marketing Systems Administration:

- Oversee and manage marketing automation systems, CRM tools, and other marketing software to enhance team efficiency and effectiveness.

- Regularly update and maintain marketing databases, ensuring accurate and up-to-date customer information.

  1. Marketing Performance Analysis and Reporting:

- Monitor key performance indicators (KPIs) to evaluate marketing campaign effectiveness and provide regular performance reports to the management team.

- Identify areas for improvement and propose actionable recommendations to optimize marketing efforts and achieve better results.


- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.

- Proven experience as a Director / Manager of Marketing or similar role, preferably in the financial services industry.

- Strong understanding of marketing principles, brand management, and digital marketing strategies.

- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

- Proficiency in marketing automation tools, CRM systems, and data analysis software.

- Outstanding written communication, leadership, and interpersonal skills to collaborate effectively with cross-functional teams and external partners.

- Analytical mindset with a data-driven approach to decision-making.

- A creative thinker with the ability to develop innovative marketing ideas.

Join CG Financial Services as a Director of Marketing and play a pivotal role in shaping our marketing efforts, elevating our brand, and driving business success. We offer a competitive salary, a collaborative work environment, and opportunities for professional growth. If you are a results-oriented marketing professional with a passion for excellence, we would love to hear from you. Apply now to be a part of our dynamic team!

CG Financial Services
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